1. Avoid Fake Followers and Engagement Some influencers copyright followers and engagement to appear more influential. Conduct due diligence to verify the authenticity of their audience before partnering. 2. Don’t Overpromise or Mislead Transparency is key in DeFi marketing. Influencers should not exaggerate claims or provide unrealistic expectations about a project’s potenti... https://lkiconsulting.io/web3-marketing-agency/