Perceptions track how many times your post appears in feeds, while reach counts the variety of distinct customers. For instance, if your message has 1,000 impacts but a reach of 400, it implies some customers saw it greater than once [3] [2] While Reach represents the variety of one-of-a-kind users https://remote-social-media-jobs36913.tinyblogging.com/reach-vs-impressions-why-they-matter-by-system-79012174