Why are Renewals getting considered as new ARR in markets? For years, Annual Recurring Revenue (ARR) has been the trophy metric in B2B tech. Land the logo, lock the deal, scale the chart. But here’s the thing: real, sustainable growth doesn’t come from the next big logo. It comes from the customers you already have... and the ones your competitors are about to lose. Renewals are... https://proplusdata.co/renewal-are-the-arr-4-smart-ways-to-build-drive-growth-with-renewal-intelligence