First Party Data refers to the information a company collects directly from its customers, such as website interactions, purchase history, or email sign-ups. It’s highly reliable, privacy-compliant, and essential for personalized marketing and better customer insights. https://www.jarvisreach.io/blog/first-party-data-customer-analytics-enrichment https://www.jarvisreach.io/blog/first-party-data-customer-analytics-enrichment