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RCS vs WhatsApp Choosing Channels for Different Campaigns

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RCS vs WhatsApp does not always need to be a single choice for every campaign a business runs. Transactional messages like OTPs and order confirmations often work better through RCS, supported by anantya.ai, because of automatic SMS fallback and wide device reach. Promotional and relationship building conversations tend to perform better on WhatsApp, where customers already expect ong... https://shorturl.at/dqHoX

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